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Where Standard TMS Falls Short Compared to Accelerated fMRI TMS

 

Most clinics offering TMS use a standard protocol called repetitive transcranial magnetic stimulation (rTMS). While rTMS is FDA-approved and can help with depression, it has several key disadvantages:

  • Lack of neuroimaging — Repetitive TMS uses a one-size-fits-all targeting method that does not account for individual variations in head size, shape, and brain structure, which can significantly impact treatment outcomes. Missing the TMS target site by a few millimeters can reduce the effectiveness of TMS treatment.
  • Lack of consistency — With repetitive TMS, the magnetic coil is manually positioned over the brain stimulation site at the start of each session. But if your head moves during treatment—even slightly—the coil doesn't automatically adjust. This can lead to inconsistencies in where the stimulation is delivered, which may reduce treatment effectiveness over time.
  • Lengthy course of treatment — Repetitive TMS is administered with daily sessions, 5 days per week over 4 to 6 weeks. This lengthy and demanding treatment schedule is often difficult for patients to complete amidst work, childcare, and other life commitments.
Pre and Post Tx Brains TMS-04-03

How Accelerated fMRI TMS Treatment is Different from Standard TMS

1. Personalized Targeting with fMRI

Instead of relying on anatomical averages, we use functional magnetic resonance imaging (fMRI) to map each patient’s brain activity before treatment begins. This brain mapping allows us to pinpoint the exact target location for treatment—the left dorsolateral prefrontal cortex or L-DLPFC—ensuring stimulation is delivered where it will have the greatest impact.

2. Precision Coil Placement for Every Treatment Session

We use advanced neuronavigation systems approved by the FDA to ensure accurate coil positioning for every treatment session. This real-time guidance system ensures consistent, effective TMS stimulation throughout the entire treatment course.

3. A Condensed One-Week Treatment Schedule

We follow the same treatment schedule and dosage as the revolutionary SAINT™ protocol. Patients receive 10 sessions per day for 5 days, making it easier to complete treatment amid life and work commitments, and significantly speeding up the time it takes to feel relief.

4. Shorter Sessions with FDA-Approved Theta-Burst Stimulation (iTBS)

We use intermittent theta burst stimulation (iTBS), an FDA-approved, advanced form of TMS that mimics the human brain’s natural rhythms. Sessions last about 10 minutes, rather than the 40 minutes typical of standard TMS.

 

iTBS uses a different pulse frequency (the number of pulses delivered per second) and pattern than high-frequency rTMS. iTBS operates at a lower percentage of the patient’s resting motor threshold, making the treatment even safer than standard TMS.

5. Significantly Higher Response and Remission Rates

Because our protocol is precisely targeted and delivered on a condensed treatment schedule, it often leads to better outcomes. Patients undergoing fMRI-guided, accelerated iTBS have shown significantly higher response and remission rates in clinical research compared to those receiving standard rTMS.

Feature Neuronavigated TMS (nTMS) Conventional TMS (rTMS)
Targeting Method MRI/fMRI-guided Scalp-based estimation
Accuracy High (within 1–2 mm) Moderate (up to 2 cm error)
Personalization Yes (can use fMRI or connectivity maps) No
Session Reproducibility High Variable
Treatment Efficacy Higher in studies/meta-analyses Baseline
Safety/Side Effects Lower (fewer off-target effects) Slightly Higher (Still very low)
Clinical Cost Higher (requires imaging + system) Lower

Success Rate Compared to Medication and rTMS

79

 
     Remission rate of depression utilizing a personalized fMRI-guided TMS treatment protocol.

33

 
  Typical remission rate for individuals taking SSRIs and other antidepressant medications. Based on STAR*D trial and Cipriani et al 2018.

38

 
Typical remission rate for non-guided TMS treatment for people suffering from depression and treatment-resistant depression.
Testimonial for fMRI-Guided TMS
Accelerated Transcranial Magnetic Stimulation Review

“The Most Impressive Therapy I’ve Ever Tried” — Tim Ferriss On Transcranial Magnetic Stimulation

Patient Reviews

Accelerated fMRI TMS vs. Magnus SAINT™ TMS

Accelerated fMRI - TMS Magnus Saints TMS
FDA Approved iTBS
FDA Approved Neuronavigators
FDA Approved Figure 8 Coils
Number of Treatment Days 5 5
Treatments per Day 10 10
Total Treatments 50 50
Number of TMS Pulses Approx 90,000 90,000
Resting motor threshold pulse intensity 90-120% 90-120%
FDA Approved Personalized DLPFC Targeting
Personalized DLPFC Targeting Assists Doctor in target location.
Personalized E Field Coil orientation
Cost $7,000 to $12,000 $30,000+

Frequently Asked Questions

How does TMS work?

TMS is a non-invasive outpatient procedure that uses magnetic fields to stimulate a part of the brain that’s consistently impacted by major depression. The brain region it targets is called the dorsolateral prefrontal cortex (DLPFC), which is associated with a patient’s ability to feel positive feelings such as reward and motivation. 

During a TMS treatment session, an electromagnetic coil is positioned over the patient's head, directly above the DLPFC, and magnetic pulses are delivered at specific intervals to stimulate the neurons in that area. The result is TMS-induced plasticity that increases neural activity in that region, which can help alleviate symptoms and improve mental health in depressed patients.

What are the potential side effects of TMS?

TMS is a very safe protocol. Less than one in 10,000 treatments has an adverse outcome; the most commonly reported side effects are headache, scalp tenderness, and muscle twitching during treatment.

How is your approach to targeting different from SAINT™ TMS?

SAINT treatment, which stands for Stanford Accelerated Intelligent Neuromodulation Therapy, uses proprietary software developed by Magnus Medical to analyze fMRI data and pinpoint the ideal stimulation site in the dorsolateral prefrontal cortex. This software uses a specific algorithm to identify the brain area most anti-correlated with the subgenual anterior cingulate cortex (sgACC), which is believed to drive depression symptoms.

At Cognitive FX, we also use fMRI scans to determine the optimal stimulation site, but our approach relies on clinical expertise rather than Magnus Medical’s proprietary algorithm. A trained neuroscientist and physician use advanced post-processing of each patient’s brain to identify the ideal target based on functional connectivity patterns. While the methodology differs slightly, the end result—precision targeting of the DLPFC using fMRI—is functionally the same.

This distinction is similar to the difference between a brand-name medication and a compounded version: same active components and clinical intent, just without the proprietary branding.  Cognitive FX has been providing clinical fMRI scans for over 10 years and has developed many of the tools needed to process scans in-house, avoiding expensive licensing fees.  Allows us to provide the individualized target location at a lower cost.

How confident should I be that fMRI-guided Transcranial Magnet Stimulation can help?

TMS has been around for over 20 years. rTMS, the most common type of TMS, is delivered once a day for six weeks. fMRI-guided Theta Burst TMS is administered in 10-minute sessions, 10 times a day for one week. This new approach has been shown to almost double the efficacy of treatment. 79% of patients reported their depression in remission after treatment.

TMS Depression Response Rate

 

Why is the functional MRI important for TMS treatment success?

For patients with depression or treatment-resistant depression, the target site is called the Dorsolateral Prefrontal Cortex (DLPFC). This site is found in rTMS therapy by finding the motor cortex and measuring down 5.5cm. This approach can lead to many different targets based on head size and shape, which vary from patient to patient. Functional magnetic resonance imaging allows us to precisely target the DLPFC and ensure we place the TMS coil in the right location every time.

efield Transcranial Magnetic Stimulation Chen et al 2024

Chen et al 2024

What is the TMS treatment week like at Cognitive FX?

Treatment will last one week, 10 hours a day. The stimulation protocol will last about 12 minutes each hour, and then the remaining time will be used for cardio or rest. You will have your own private room to relax in during the rest period of treatment.

How do I know if your TMS treatment is right for me?

If you are dealing with symptoms of depression, TMS treatment could be right for you. If SSRIs haven't worked or you don't like the way you feel on medication, TMS could be a good option. As of now, fMRI-guided TMS is the most effective treatment option for those dealing with depression.

How much does fMRI-guided accelerated TMS cost at Cognitive FX?

Pricing ranges from $7000 to $12000, depending on what other services you might need. Given the recent FDA clearance of fMRI-guided Theta Burst treatment, most insurance companies have yet to add it to the formularies they cover. Medicare covers in-hospital treatment for $19,703.00. Treatment is eligible for HSA and FSA reimbursement.

What if I can only afford to go through my insurance?

Currently, insurance only covers the rTMS protocol, which takes six weeks and is about 45-50% effective. If you need to pay via insurance, we have a sister clinic that offers rTMS treatment. Compared to other forms of TMS, you’re also likely to find a clinic offering rTMS closer to where you live.

TMS Articles

Learn more about different aspects of accelerated fMRI-guided TMS. See if treatment can help you live the life you want to live.

TMS Success Story: 9 Years of Depression Finally Lifted
TMS Success Story: 9 Years of Depression Finally Lifted
SAINT Treatment Cost vs. Alternatives: What’s the Best Option?
SAINT Treatment Cost vs. Alternatives: What’s the Best Option?
Accelerated TMS Therapy: Complete Treatment Overview
Accelerated TMS Therapy: Complete Treatment Overview
Brain Stimulation Depression Treatment: Types & Effectiveness
Brain Stimulation Depression Treatment: Types & Effectiveness
SAINT™ Depression Treatment: 79% Remission in One Week
SAINT™ Depression Treatment: 79% Remission in One Week

DISCLAIMER: SAINT™ is a trademark of The Board of Trustees of the Leland Stanford Junior University (“Stanford”) and has exclusively licensed such mark to Magnus Medical. Cognitive FX is neither endorsed by Stanford nor utilizes Magnus Medical equipment nor claims to be offering the SAINT protocol as prescribed by Stanford University et. al. or Magnus Medical.  We provide fMRI guided intermittent theta burst TMS with target locations determined by fMRI and our prescribing physician.